Change in action
BOSTON CENTER FOR THE ARTS
In 2015, The Art of Change created and implemented a comprehensive fundraising and marketing strategy that ensured the success of the Boston Center for the Arts' largest fundraiser of the year, the Inaugural BCA Ball & Disco Under the Dome.
Over the course of a year, we secured Ball & Disco Under the Dome co-chairs and committee members, created the artistic vision, messaging and branding, defined the market segments and how to effectively engage them, orchestrated the advertising and marketing campaigns, secured and managed media and in-kind event sponsors, and defined the post-event cultivation plan.
The Ball & Disco Under the Dome was the signature event in our larger institutional marketing strategy for the BCA. Our creative ideas resulted in optimizing the BCA’s institutional messaging, communication channels and key moments and drew a notable increase in attention to the organization’s profile among its current and potential donors.
The BCA is a not-for-profit performing and visual arts campus that supports working artists to create, perform and exhibit new works; develops new audiences; and connects the arts to community.
Photography: Reject Dance Theatre at BCA by Melissa Blackall Photography