Change in action
CHART ART FAIR
In 2016, The Art of Change engaged a group of art patrons and professionals from the United States and Europe to attend CHART ART FAIR in Copenhagen. This included creating and realizing the first Collectors Exchange program with EXPO Chicago.
Over the course of eight months, we developed and implemented an audience-building strategy with key emphasis on augmenting VIP attendance. Our strategy defined a series of initiatives focused on optimizing branding, communications, key moments, and partnerships to highlight the profile of the fair among its current and potential VIP guests.
CHART ART FAIR is committed to strengthening the role of the Nordic region within the international cultural scene while challenging the boundaries and experience of a traditional art fair.
Photography: CHART ART FAIR courtesy of CHART ART FAIR