Punto Urban Art Museum

In 2019, in collaboration with András Szántó and team, Creative Agency and HR&A Advisors, The Art of Change team led the way on Punto Urban Art Museum’s strategic plan with a focus on fundraising and marketing. This was a continuation of our work in creating and implementing a comprehensive fundraising, marketing and events strategy for the museum.

Together, these initiatives increased sustainable visibility and engagement with current and potential donors and visitors to this vital community program.

PUAM is a mission-driven social justice art program led by the North Shore Community Development Coalition, a nonprofit founded in the "El Punto" neighborhood of Salem, Massachusetts. Featuring over 75 murals by world-renowned and local artists, the art aims to create neighborhood pride and increase economic opportunity for local businesses.

Photograph of The Queen of the Block by Mr Cenz at Punto Urban Art Museum by Jared Charney.